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Title details for The Brand Innovation Manifesto by John Grant - Available

The Brand Innovation Manifesto

by John Grant
ebook
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The days of the image brands are over, and new marketing has gone mainstream. The worlds biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Lukes and author of The New Marketing Manifesto, whose radical thinking has informed a generation. Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting peoples lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the brand molecule to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands.

  • Creators

  • Publisher

  • Release date

    August 22, 2023

  • Formats

    • Kindle Book

    • OverDrive Read

      • ISBN: 9781119995036

    • EPUB ebook

      • ISBN: 9781119995036
      • File size: 3680 KB

  • Accessibility

  • Languages

    • English

Formats

  • Kindle Book
  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • English