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Title details for Apples, Insights and Mad Inventors by Jeremy Bullmore - Available

Apples, Insights and Mad Inventors

by Jeremy Bullmore
ebook
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Apples, Insights and Mad Inventors is a collection of timeless, thought-provoking observations on a range of marketing issues from one of the industry's best-known names – Jeremy Bullmore. Most of the pieces originally appeared in the annual reports of WPP, while others were the basis for conference keynote addresses. With topics ranging from client management and brand management to strategy and product development, and sources of inspiration as diverse as Posh Spice and Benjamin Franklin, this entertaining and enlightening book is essential reading for any communications professional.
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Publisher: Wiley

Kindle Book

  • Release date: June 14, 2006

OverDrive Read

  • ISBN: 9780470031520
  • Release date: June 14, 2006

PDF ebook

  • ISBN: 9780470031520
  • File size: 428 KB
  • Release date: June 14, 2006

Formats

Kindle Book
OverDrive Read
PDF ebook
Kindle restrictions

subjects

Business Nonfiction

Languages

English

Apples, Insights and Mad Inventors is a collection of timeless, thought-provoking observations on a range of marketing issues from one of the industry's best-known names – Jeremy Bullmore. Most of the pieces originally appeared in the annual reports of WPP, while others were the basis for conference keynote addresses. With topics ranging from client management and brand management to strategy and product development, and sources of inspiration as diverse as Posh Spice and Benjamin Franklin, this entertaining and enlightening book is essential reading for any communications professional.
Expand title description text
Business Nonfiction