Get the Summary of Alex Hormozi's 100M Offers in 20 minutes. Please note: This is a summary & not the original book. Original book introduction: Not that long ago though, my business had gotten so bad that I literally couldn't even give my services away for free. At the end of each month, I would look at my bank account hoping to see progress (but there wasn't). I knew something had to change...but what?
Over the next 48 months, I went from losing money to making $36 for every $1 spent. In that time period, we generated over $120,000,000 across four different industries: service, ecommerce, software, and brick & mortar.
But, unlike everyone else, we didn't have great funnels, great ads, or a wealthy niche. In fact, we didn't even send emails until we had crossed $50M in sales(!). Instead, we were able to do this one thing really well....we created offers so good, people felt stupid saying no.