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ISBN: 9787802555662
File size: 743 KB

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by 梁素娟
王艳明

ebook

本书总结了科特勒几十年的营销经验，从科特勒最著名的《营销管理（亚洲版）》、《市场营销原理》等著作出发，梳理出科特勒营销理论的清晰脉络，同时，对于每一点内容都找到一一对应的实例分析，结合我国的市场营销现状，为读者呈现出300个经典的科特勒营销思想。