本书脉络清晰、内容精练、案例丰、讲解生动，从强化学生技能培养的角度出发，注重理论与实践的结合。以任务为驱动，较好地兼顾了营销知识讲授、学生课堂练习、学生课后作业和学生实训等教学环节，能够适应现阶段高等职业教育对于教材知识性和实践性的要求。
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