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LinkedIn for Personal Branding

ebook

Your online presence matters more than ever in today's global workplace. Professionals are logging-in to LinkedIn in record numbers, so your profile needs to represent you in the best possible light before and after a meeting or interview. LinkedIn For Personal Branding: The Ultimate Guide is the leading strategic guidebook that most uniquely connects personal branding to the LinkedIn platform.

Long's book provides a comprehensive view of personal branding using LinkedIn's profile, content sharing, and thought leadership capabilities. Additionally, Long has assembled a useful set of "How To" advice links that are available on a companion website. The website provides many resource pages and links related to each chapter.

LinkedIn for Personal Branding: The Ultimate Guide is the ONLY LinkedIn book available that will do all of this for the reader:

  • Provide an integrated personal branding and LinkedIn strategy needed for today's professionals – in a Full Color book.
  • Provide additional "how to" elements in a companion website so you can click over to see detailed instructions and keep updated.
  • Provide dozens of examples and case studies from real LinkedIn users.
  • Provide several "personas" and other prompts to help you write the best possible summary.

    LinkedIn For Personal Branding will help you to:

  • Select and prioritize the best personal brand attributes for you, your career and business.
  • Be considered for more strategic assignments and business opportunities.
  • Create an authentic, personal, and impressive profile that demonstrates expertise without appearing to brag.
  • Consider all the ways you can demonstrate your personal brand –both offline and online- and how they work together.
  • Be found online > increase the likelihood of being contacted by recruiters and sales prospects.
  • Select the most memorable words, images, skills, and links.
  • Learn best practices for each profile section ( and also see real examples).
  • Write the most strategic and impactful headline and summary.
  • Give and receive more endorsements and recommendations.
  • Become a thought leader.
  • Find and Share content with your network .
  • Blog using the LinkedIn Publisher functionality.
  • Leverage LinkedIn Groups and Company pages.
  • Measure your progress.
  • And much more.

    This book is perfect for anyone interested in developing their personal brand using LinkedIn to propel their career or business opportunities.


  • Expand title description text
    Publisher: Hybrid Global Publishing

    OverDrive Read

    • ISBN: 9781938015441
    • File size: 12213 KB
    • Release date: March 13, 2018

    EPUB ebook

    • ISBN: 9781938015441
    • File size: 12213 KB
    • Release date: March 13, 2018

    Formats

    OverDrive Read
    EPUB ebook

    Languages

    English

    Your online presence matters more than ever in today's global workplace. Professionals are logging-in to LinkedIn in record numbers, so your profile needs to represent you in the best possible light before and after a meeting or interview. LinkedIn For Personal Branding: The Ultimate Guide is the leading strategic guidebook that most uniquely connects personal branding to the LinkedIn platform.

    Long's book provides a comprehensive view of personal branding using LinkedIn's profile, content sharing, and thought leadership capabilities. Additionally, Long has assembled a useful set of "How To" advice links that are available on a companion website. The website provides many resource pages and links related to each chapter.

    LinkedIn for Personal Branding: The Ultimate Guide is the ONLY LinkedIn book available that will do all of this for the reader:

  • Provide an integrated personal branding and LinkedIn strategy needed for today's professionals – in a Full Color book.
  • Provide additional "how to" elements in a companion website so you can click over to see detailed instructions and keep updated.
  • Provide dozens of examples and case studies from real LinkedIn users.
  • Provide several "personas" and other prompts to help you write the best possible summary.

    LinkedIn For Personal Branding will help you to:

  • Select and prioritize the best personal brand attributes for you, your career and business.
  • Be considered for more strategic assignments and business opportunities.
  • Create an authentic, personal, and impressive profile that demonstrates expertise without appearing to brag.
  • Consider all the ways you can demonstrate your personal brand –both offline and online- and how they work together.
  • Be found online > increase the likelihood of being contacted by recruiters and sales prospects.
  • Select the most memorable words, images, skills, and links.
  • Learn best practices for each profile section ( and also see real examples).
  • Write the most strategic and impactful headline and summary.
  • Give and receive more endorsements and recommendations.
  • Become a thought leader.
  • Find and Share content with your network .
  • Blog using the LinkedIn Publisher functionality.
  • Leverage LinkedIn Groups and Company pages.
  • Measure your progress.
  • And much more.

    This book is perfect for anyone interested in developing their personal brand using LinkedIn to propel their career or business opportunities.


  • Expand title description text