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Title details for From an Idea to Nike by Lowey Bundy Sichol - Available

From an Idea to Nike

How Marketing Made Nike a Global Success

by Lowey Bundy Sichol
C.S. Jennings
ebook
1 of 1 copy available
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1 of 1 copy available

From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout.
Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run.

  • Find out where the name Nike came from and how the famous swoosh became the signature logo.
  • Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan!)
  • Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!

    • Formats

    • Kindle Book
    • OverDrive Read
    • EPUB ebook

    subjects

    Languages

    • English

    Levels

    • ATOS Level:6.9
    • Lexile® Measure:1110
    • Interest Level:4-8(MG)
    • Text Difficulty:5

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