How Imagination Built a World of Magic
March 1, 2019
Grades 4-6 The jaunty covers of the From an Idea to . . . series (2 titles) set the tone for these light but informative books. Each volume begins biographically, introducing the company's founder during his childhood and following his education, early jobs, and determination to start and build a company. Gradually, the focus switches to the company itself and its growth and changes through the years. After the initial spotlight on Walt Disney's creativity and business acumen, From an Idea to Disney traces the company's rise in the entertainment industry, its rapid expansion into sports and other areas, and its eventual refocus on core values in more recent years. Sichol's very readable texts support her belief that kids can understand business-related ideas and find them interesting. And with an MBA, she is well qualified to clarify financial terms quickly; additionally, both volumes contain double-page spreads explaining what it means for a company to go public and why stock prices fluctuate. Throughout the books, upbeat drawings add a child-friendly look. An appealing series combining biography, history, and financial literacy.(Reprinted with permission of Booklist, copyright 2019, American Library Association.)
October 1, 2018
A history of the Walt Disney Co., from Mickey to megacorporation.Sichol folds in a highlights-reel profile of Walt Disney himself, noting that he started smoking as a teenager and died relatively young of lung cancer but avoiding any mention of racism, anti-Semitism, sexism, or other controversial topics. Her real focus is his commercial offspring--beginning with the failed Laugh-O-Grams Films and chronicling the subsequent, more-or-less continual string of spectacular successes and major acquisitions that has led to Disney's contemporary status as the world's largest entertainment company. Along the way she points to at least some things that make Disney products and properties distinctive, and she also introduces a basic vocabulary of business terms and concepts, including bankruptcy, mortgages, market value, branding, and (ironically, since Disney's profound influence on current copyright law goes unmentioned) intellectual property rights. In common with the co-published From an Idea to Nike, the author also inserts a boilerplate section explaining the significance of "Going Public." Jennings adds quickly sketched cartoon line drawings to the pull quotes, definitions, and lists of "Fun Facts" that punctuate the well-leaded lines of both sunny tales of corporate expansion.Inspirational fare for uncritical younger capitalists and entrepreneurs. (bibliography, source notes, timeline) (Nonfiction. 8-10)
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