Radical Transparency

Norris founded and directs Sylvatica, an international Life Cycle Assessment (LCA) institute which consults to the UN, governments, Fortune 500 companies, and business leaders around the world. His free, open-source LCA platform, Earthster, offers ubiquitous empowerment for businesses to quantify and lessen the negative environmental impacts of each product's life cycle – from raw materials to disposal. Norris offers businesses practical steps to leverage the coming shift in consumer awareness to increase market share and create a prosperous, sustainable future for the planet.