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Title details for Develop Your Marketing Skills by Ruth Gosnay - Available

Develop Your Marketing Skills

by Ruth Gosnay
Neil Richardson
ebook
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Develop Your Marketing Skills is a user-friendly guide appropriate for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives. It also gives key insights into how theories and tools work in actual business scenarios, shows you how to improve customer satisfaction and highlights contemporary issues, such as sustainability. There are summary pages at the end of each chapter containing questions and suggested activities, helping you to revise the basics and increase your confidence.

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Series: Creating Success Publisher: Kogan Page Publishers Edition: 1

Kindle Book

  • Release date: August 6, 2009

OverDrive Read

  • ISBN: 9780749455644
  • Release date: August 6, 2009

EPUB ebook

  • ISBN: 9780749455644
  • File size: 1643 KB
  • Release date: August 6, 2009

Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Business Management Nonfiction

Languages

English

Develop Your Marketing Skills is a user-friendly guide appropriate for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives. It also gives key insights into how theories and tools work in actual business scenarios, shows you how to improve customer satisfaction and highlights contemporary issues, such as sustainability. There are summary pages at the end of each chapter containing questions and suggested activities, helping you to revise the basics and increase your confidence.

Expand title description text
Business Management Nonfiction