An award-winning scholar and teacher whose work has been featured in the New York Times, Wall Street Journal, and other top publications, Jonah Berger is widely recognized as a marketing expert. In Contagious, Berger walks listeners through the six steps that make products or ideas catch on. He also illustrates how a little word-of-mouth praise can go a long way toward building and sustaining a strong customer base.
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- Available now
- New audiobook additions
- New kids additions
- New teen additions
- Most popular
- Try something different
- NYPL WNYC Virtual Book Club
- Spotlight: Toni Morrison
- See all