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Title details for Internal Marketing by Barbara Lewis - Available

Internal Marketing

by Barbara Lewis
Richard Varey
ebook
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By bringing together a multi-disciplinary set of contributions from leading writers in the field of service marketing and management, this book represents a much-needed resource of the current `state-of-the-art' research and conceptual development in internal marketing. Comprising new theoretical and empirical work, and case studies based on a wide range of sector and industry applications, Internal Marketing identifies key themes and issues, including:
· social model of marketing
· human resource management perspective
· marketing and service management
· quality management
organisational development
· corporate identity, image and reputation
· corporate communication

Formats

  • OverDrive Read
  • PDF ebook

subjects

Languages

  • English