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Title details for Predatory Thinking by Dave Trott - Available

Predatory Thinking

A Masterclass in Out-thinking the Competition

by Dave Trott
ebook
1 of 1 copy available
Borrow Read a sample Read a sample
1 of 1 copy available

'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday Times
Life is a zero-sum game.
Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.
Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.

  • Creators

  • Publisher

  • Release date

    May 23, 2013

  • Formats

    • Kindle Book

    • OverDrive Read

      • ISBN: 9781447248392
      • File size: 249 KB

    • EPUB ebook

      • ISBN: 9781447248392
      • File size: 249 KB

  • Languages

    • English

Formats

  • Kindle Book
  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • English

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