In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. In Building Reputational Capital, Kevin T. Jackson offers a practical guide to takingthe high road--the only path that leads to lasting success. Based on extensive research and real-world experience, Building Reputational Capital reveals basic principles of integrity and fairness with which firms can build an enduring reputation. More than image, a firm's reputation is a form of capital often neglected in the boardroom and overlooked inconventional analyses of financial statements...
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Creators
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Publisher
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Release date
February 27, 2007 -
Formats
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Kindle Book
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OverDrive Read
- ISBN: 9780198036531
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PDF ebook
- ISBN: 9780198036531
- File size: 2181 KB
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Languages
- English
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Levels
- Lexile® Measure: 1280
- Text Difficulty: 10-12
subjects
Languages
- English
Levels
- Lexile® Measure:1280
- Text Difficulty:10-12
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