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Title details for Blunders in International Business by David A. Ricks - Available

Blunders in International Business

by David A. Ricks
ebook
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This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down.
  • Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others.
  • Conserves its well-liked, concise format.
  • Several well-known blunders from previous editions have been replaced in order to update the lessons learned.
    • Expand title description text
    Publisher: Wiley Edition: 4

    Kindle Book

    • Release date: February 9, 2009

    OverDrive Read

    • ISBN: 9781405153171
    • Release date: February 9, 2009

    PDF ebook

    • ISBN: 9781405153171
    • File size: 1457 KB
    • Release date: February 9, 2009

    Formats

    Kindle Book
    OverDrive Read
    PDF ebook
    Kindle restrictions

    subjects

    Business Nonfiction

    Languages

    English

    This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down.
  • Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others.
  • Conserves its well-liked, concise format.
  • Several well-known blunders from previous editions have been replaced in order to update the lessons learned.
    • Expand title description text
    Business Nonfiction